AM Newsletter

Issue 2: Custom White Balance

If you recently shot some photos in your home and all photos looked a bit orange then you'll want to learn more about tungsten WB. There is the lazy way, which is by selecting default Tungsten setting under WB, however to gain a better control you will need to learn Custom WB -- to shoot with Custom WB you will need a prop called Gray Card, here are more about the card and what it does. Read the rest of this month's email newsletter online

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Posted January 15, 2010
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Issue 1: Postcards and print jargons

Without further reading can you use simple key words to describe what is a postcard? 

My mother would answer the question by bringing out a box full of her recent holiday greetings. A marketing friend would tell me: It's a tool to help them reach new markets, maintain contact and reward loyal customers. Designers, however the answer is rather technical: a standard postcard is a 4x6 piece of card stock. Now we know how majority defines the postcard, how to use them to your benefit is completely up to you. Before getting wrapped up with design & styles (that's on the next issue), let's clarify some simple print jargons ... read the rest of this month's newsletter online.

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Filed under  //   Print Design  
Posted January 9, 2010
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